Pet Health Hub is Australia's HealthEngine for pets - a live two-sided marketplace connecting owners with every vet, groomer, trainer and sitter in their suburb, alongside a national Lost Pet Register and a records platform. Live, growing, and looking for investors who get vertical marketplaces.
AU$2M target · 3 tranches · Min ticket AU$10,000 · Wholesale / sophisticated
"It was a Sunday afternoon in 2021. My dog had hurt herself - not badly enough to sit in emergency for hours, but she clearly needed to be seen. Every regular vet was closed."
I spent the rest of the afternoon ringing clinics, scrolling individual websites, hoping someone was open. For my own GP, I'd have opened HealthEngine and booked in 30 seconds. For my dog, there was no equivalent. So I'm building one.
Five years later, the app is live, the marketplace covers every local vet, groomer, trainer, sitter, walker and daycare in Australia, and our free Lost Pet Register is bringing thousands of pet owners into the platform. I'm now raising AU$2M to turn what works into what scales.
- Jo Jade, Founder
WHAT WE'VE BUILT
THE OPPORTUNITY
69% of Australian households own a pet - 7 million homes. The pet care sector is growing at ~15% YoY and is projected to exceed AU$33B by 2028. Pet owners now treat pets as family, and spend reflects it.
90% of pet owners want to book online - yet 76% still book by phone. Vets, groomers and sitters are unintegrated, hard to find, and impossible to compare. There's no single source of truth for pet care.
Vet directories exist. Sitter apps exist. Nothing covers the full ecosystem. The HealthEngine playbook has not yet been run for pets in Australia - and the window is open now.
THE ASK
WHY NOW
Post-pandemic ownership is up. Millennials and Gen Z spend 2 - 3x more on pet care than previous generations. The trend isn't slowing.
Australian vets flagged marketing and client communications as their fastest-growing challenge - up from 8% in 2025 to 20% in 2026 (Covetrus 2026 Industry Trends Report). Only 2% of vets are investing in online direct-to-consumer marketing themselves. PHH is the answer to that gap.
Platform built and shipped pre-investment. Advisory bench and Business Development Lead onboarded pre-funding. Path to AU$6.5M+ subscription ARR by Year 5 on the confirmed unit economics ($129/mo per vet clinic; $29.99/mo per small provider).
THE TEAM
Founder & CEO
Built and shipped Pet Health Hub end-to-end. Pet mum to two dogs - losing one in 2021 is what started this company. Now leading a growing team through the seed round.
General Manager
Owns provider relationships across vets, groomers, trainers, sitters and boarders. Driving the supply side of the marketplace from Brisbane pilot to national platform.
Ex-CMO
Top-tier US marketplace business
Ex-Microsoft / Google / Samsung
Global Product Owner and Business Development Manager
Founder - HealthEngine
Australia's human-health booking platform
Senior Executive
Leading global VetTech business
GET IN TOUCH
We share our pitch deck, Information Memorandum and financial forecast with qualified wholesale and sophisticated investors. Drop your details below and Jo will be in touch personally.